Internet marketing refers to the business practice of using the internet as a means of marketing their brand and core values. It has in recent times become an invaluable tool in the marketing arsenal for both large corporations and small-and-mid-sized businesses alike. 

The internet has revolutionized the way in which companies market themselves. No longer are companies limited to print advertising that proves very difficult to track, much less optimize. The internet has allowed companies to take advantage of tools to deploy marketing campaigns targeted to their prime demographic, which can be further refined by the geolocations in which the said ad campaign would run, as well as the ability to collect an email database, which can then be used as warm leads for an email marketing campaign held in the future. 

Email marketing, which is another facet of internet marketing has proven to be a highly cost-effective medium that companies use to market new products and services. This method provides a great bang for the buck, but it gets even better with social media.

Social media is quickly turning into the most important component of internet marketing for many of today’s companies, with some using it as the primary means of advertising. The primary factor driving this phenomenon is the opportunity for companies to leverage social media in order to build brand recognition and the ability for companies to market to a prospective customer by having raving fans to point to as social proof. Although social media is free, it is advised that you hire a social media strategist to navigate the waters especially if this is your first foray into this field. 

In conclusion, internet marketing is more essential nowadays than it’s ever been. This is largely due to the trend towards e-commerce, fueled by the adoption of smartphones and the sheer convenience that online shopping provides. Any business that isn’t utilizing internet marketing risks losing business to a competitor that is.